Hiring a professional wordsmith is a wise investment. Dozens of
companies — including Lastminute, Independent Newspapers, NEC, IPC Media,
Holland & Barrett, Freeserve, Zone WorldWide Publishing, Centaur Communications,
National Magazine Company and FilmFour — certainly think so. And who am I to tell
you any differently? I'd soon be out of work if I did!So, have you ever hired a copywriter? Do you really need to? Yes!All businesses - no matter what size or type - have ongoing communication needs.
Think of staff newsletters, press advertisements, website content, news releases and
a number of other written materials. These are all communication vehicles used to best reach targeted audiences, whether made up of your employees, partners,
customers or prospective clients.When it's wise to bring in the professionals
"Yes, but I know how to write," you're thinking. That's great, but do you have the
time? (Good, effective writing is time consuming and labour intensive.) Can you
really be bothered? (You want to be free to concentrate on what you're best at.) Even
if you could, do you have the necessary skill sets to communicate your company's
message effectively to its target markets?Let's face it, you wouldn't expect someone without a medical background to operate
on you. A copywriter is an expert at using words to position your business
favourably.During the summer, I got a call from a client. He's absolutely fantastic at what he
does but admits he's not writer. Even so, he reckoned he knew enough about his
own product to give writing his sales brochure a shot. He called to ask me to "give it
a quick once-over" and make sure there were no typos. There were a few
misspellings. That didn't worry me too much. What did was the fact that, while he
had included his company's core messages, it was all very confusing. After a re-
write, he agreed that the brochure was much easier to understand.Make the right kind of splash
Most freelance copywriters work in varying industries. However, that's not as
important as their main speciality: persuasion through language. They do more than
produce copy that merely informs; they analyse the way people are in today's
changing global marketplace and craft your message in such a way that it really
makes a splash. In turn, that gets the attention and sustained interest of the
audience you wish to reach and prompts buyers to do just that - buy.Even if you do get your reader's initial interest, this age of information overload and
heightened scepticism means you have to work harder to bypass the "Why should I
care?" and "Yeah, right!" objections that your target markets will share. That's where
a copywriter comes in handy.When you hire a copywriter, not only are you paying him or her to write - you are
paying her to think how she can overcome any potential problems. She'll use a
selection of proven techniques that appeal to the emotions without hype so that
your copy gets real results. The desirable kind that can help your business grow.Perhaps the best thing is that you can use and pay for copywriting services only
when you need them. The only time it isn't cost-effective is when you don't get
results. Investing in a proven professional copywriter is an investment that should
pay off not just once - but time and time again.*********************
This article is the copyrighted property of Tracey Dooley, © 2005-6. All rights
reserved. Reprint permission is granted as long as the article is printed in its
entirety, including the resource box, with this notice intact, and providing no
changes are made. Please let me know (via http://www.mediaminister.co.uk) of any
usage, preferably with a link. Not to be sold.
*********************==================================
Tracey "Word Doctor" Dooley of MediaMinister (http://www.mediaminister.co.uk) is an experienced copywriter, editor and marketer.
She has spent almost 14 years crafting compelling copy that successfully sells,
informs, educates or entertains.
=====>***NEW TeleClass: How to create smart business brochures that
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Keyword : copywriter, marketing, profits, why use a copywriter, promotion, sales, advertising, selling
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