Author : Lance Winslow
Many people complain about American corporations and how these multinational corporations are running the world. But in reality are they really running the world, as when they make a mistake they make a big mistake and generally take away any of their advantage. For instance when General Motors tried to sell the Chevrolet Nova in Mexico they obviously did not know the language very well because Nova or No va means does not go. And why on Earth would anyone want to buy a car that does not go?But this is not the only place the General Motors made a mistake because it is highly noted and you'll probably read about on the Internet in international advertising mistakes that; GM renamed its Buick LaCrosse in Canada because the name for the car is slang for "masturbation" in Quebec. But even to this day American corporations and especially automakers make mistakes in the countries they try to sell or cars in. Europeans like to order their cars to order like they do their hamburgers at Burger King. Have it your way, a somewhat customized car.In fact Audi has about 400 different ways that you can have the front end of your car. This is because you can order certain kinds of lights, certain kind of bumper, certain color and basic grill configurations. When you add all those potential options together it comes to 400 different possibilities. You just can't get that on an American car and our multinational corporation automakers are therefore at a disadvantage. Please consider"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/
Keyword : Auto Maker Mishaps in Global Sales
วันพุธที่ 27 กุมภาพันธ์ พ.ศ. 2551
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