Author : Kal Bishop
It can be concluded with great certainty that certain organizational cultures inhibit creativity and innovation whilst others foster it. Some organizations are just better at identifying problems, generating and selecting valuable ideas and developing and commercialising them - this is why those firms tend to maintain competitive advantage and remain leaders in their field.Another way to look at the problem is in terms of blocks. Certain organizations create or enhance blocks that prevent their human capital from working to its potential. Some of the many blocks include:a) Conformity and risk aversionb) Culture dictating behaviourc) A sense of inappropriate behaviourd) Negatively assessing own idease) Logical thinking, scientific, cause and event thinkingf) Rejection of ideas without adequate valuation processesg) Competition inhibiting behaviourh) Fear of being perceived as being unoriginali) Fear of being perceived as being unintelligentj) Problems have an illusion of difficultyk) Waiting for inspirationl) Lack of resourcesm) Lack of tangible progression of good ideasn) Lack of focus or goalSimply from an analysis of the above, it is apparent that a number of areas require the attention of leaders, including:a) Management of personalities and individual blocksb) Management of organizational blocksc) Management of ideas from problem identification to
commercialisationd) Distinctions and management of cultural and structural inhibitorsResolution techniques include broad categorisation – many blocks can be viewed as evaluation apprehension, and general solutions include:a) Psychological safety (Vernon, 1980) – accepting the individual as unconditioned worth – recognising that the individual is capable of producing but that their value is not based on producingb) Psychological freedom (Vernon, 1980) – eliminating a climate in which external evaluation is absent; understanding empathetically – understanding the individual from their point of feeling and view.These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.comKal Bishop, MBA**********************************You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
Keyword : organizational culture, organisational culture, creativity, innovation, creative thinking, blocks,
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